Politicians defend decision to promote local beer named after Austrian town and the German word for 'lite'.… giving it the name F***ing Hell
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Politicians defend decision to promote local beer named after Austrian town and the German word for 'lite'.… giving it the name F***ing Hell
An Austrian political party has defended a decision to promote a local beer called F***ing Hell - named after a village in the country and the German word for 'lite'.
The extraordinary brand name was initially banned when the product was released in 2010 but the company took the fight all the way to the EU's trademark authority who eventually overturned the decision.
And the beer was recently promoted on the website of the far-right Freedom Party of Austria, for the district of Schaerding - which neighbours F***ing.
Both districts are found in the northern Austrian province of Upper Austria and the Freedom Party say the promotion was a way of showing solidarity with their neighbours.
The advert on the homepage leads to a website where it is possible to buy the alcohol on order from the neighbouring village of 'F***ing'.
In 2010 the Trade Marks and Designs Registration Office of the European Union ruled that although it might be an obscene swearword in the English language, in German it was simply the name of the village - and a light 'hell' type of beer.
They said in a statement that it had rejected a complaint that the trade mark 'F***ing Hell' was upsetting, accusatory and derogatory.
They added: 'The word combination claimed contains no semantic indication that could refer to a certain person or group of persons.
http://www.dailymail.co.uk/news/article-2842408/Politicians-defend-decision-promote-local-beer-named-Austrian-town-German-word-lite-giving-F-ing-Hell.html
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The extraordinary brand name was initially banned when the product was released in 2010 but the company took the fight all the way to the EU's trademark authority who eventually overturned the decision.
And the beer was recently promoted on the website of the far-right Freedom Party of Austria, for the district of Schaerding - which neighbours F***ing.
Both districts are found in the northern Austrian province of Upper Austria and the Freedom Party say the promotion was a way of showing solidarity with their neighbours.
The advert on the homepage leads to a website where it is possible to buy the alcohol on order from the neighbouring village of 'F***ing'.
In 2010 the Trade Marks and Designs Registration Office of the European Union ruled that although it might be an obscene swearword in the English language, in German it was simply the name of the village - and a light 'hell' type of beer.
They said in a statement that it had rejected a complaint that the trade mark 'F***ing Hell' was upsetting, accusatory and derogatory.
They added: 'The word combination claimed contains no semantic indication that could refer to a certain person or group of persons.
http://www.dailymail.co.uk/news/article-2842408/Politicians-defend-decision-promote-local-beer-named-Austrian-town-German-word-lite-giving-F-ing-Hell.html
Love it !!
wyatt1- ..........
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