Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

dirge Wed Nov 16, 2016 3:14 pm

Alzheimer’s Research UK has released a new Christmas advert that is guaranteed to tug on your heart strings.
The advert, narrated by Stephen Fry, follows the story of a young girl called Freya who is told that Santa is living with the effects of dementia and is no longer able to visit children on Christmas Eve. The magic of Christmas is lost. Freya goes on a mission to save Santa and asks his elves to help her research what’s wrong with him, because “if Santa has a disease, research can find a way to fix it”.

The emotional clip, called ‘Santa Forgot’, comes just days after statistics revealed that dementia and Alzheimer’s disease are now the leading cause of death in England and Wales.

Over 850,000 people in the UK suffer from dementia, and the condition has an economic impact in the UK of over £24 billion a year, more than cancer and heart disease combined.In the new animated advert, Freya discovers a Santa toy in her box of Christmas decorations.

http://www.huffingtonpost.co.uk/entry/santa-forgot-alzheimers-research-uk-christmas-advert-stephen-fry_uk_582b3e4ee4b0e18d11a6d88d?utm_hp_ref=uk

Syl Wed Nov 16, 2016 6:21 pm

I knew I would cry if I watched that.

The day altzheimers and other dementia related illnesses can be cured will be a huge, huge step forwards for mankind.
It's a beautiful gentle ad that really makes you think.

dirge Wed Nov 16, 2016 6:27 pm

Syl wrote:I knew I would cry if I watched that.

The day altzheimers and other dementia related illnesses can be cured will be a huge, huge step forwards for mankind.
It's a beautiful gentle ad that really makes you think.

It was very well thought out and very inspiring by the end.
Hope this reaches out to many people

Not sure why the original video has been removed from youtube, so here it is again

Syl Wed Nov 16, 2016 6:38 pm

I followed a link and watched it....I'm sure many people will be spurred on to donate. x

dirge Wed Nov 16, 2016 6:47 pm

I hope so too Syl

Here is the making of the video

https://www.youtube.com/watch?v=KmZ9JTXKXbk

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Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

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Re: Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

Re: Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

Re: Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes

Re: Moving Christmas advert imagines sad Santa forgetting presents as dementia strikes